Transitioning to a new business model for Innovation in Automotive: How a material supplier leads the way

A presentation by Paul van den Heuvel, Business Manager Performance Materials & Performance Enhancers at Polyscope Polymers BV.

In this presentation we will show our latest material innovations for the Automotive market and, more importantly, we will share our thoughts on Business Innovation.

Building on the success of our award-winning XIRAN SG glass-filled SMA/ABS series for sunroof frame components, we are developing new hybrid material concepts in which we use the advantageous properties of SMA in combinations with metals, organo-sheets or other materials. These hybrid technologies require a very good and durable bonding between the different materials which opens opportunities for our surface-functional, SMA-based alloys.

One of the key application areas for our hybrid solutions is the Automotive market. The current drive for Sustainable Mobility requires new, highly innovative solutions. However, the current way of working is no longer good enough: the Automotive OEMs have become increasingly dependent on external companies which have organized and profiled themselves as independent solution providers.

A new Business Innovation Model is needed with cooperation along larger parts of the Value Chain. In 2019, Polyscope took the initiative to start such a cooperation and became one of the founders of the FAST Automotive Group. Today the group consists of more than 10 companies and institutes, amongst them are EVO GmbH, Schwarz and Mocom, a newly formed company that used to be part of Albis. FAST Automotive attracts a wide interest from the Automotive industry and has projects in design, engineering, application and product development.

Interview

Question 1: What drives you?
Curiosity, teamwork, people, complex problems.

Question 2: Why should the delegate attend your presentation?
Get to know about this versatile specialty polymer called SMA.
Learn about our approach: be open and team-up along the value chain.

Question 3: What emerging technologies/trends do you see as having the greatest potential in the short and long run?
Hybrid materials, surface properties, closing the loop (Circular Economy), sustainable materials and design, autonomous driving, shared mobility (fleet owned).

Question 4: What kind of impact do you expect them to have?
More focus on the interior: digitization, atmosphere, faster upgrades/refurbishments.
More focus on engine refurbishments instead of changing entire car.
Need for different design and materials to enable upgrades/refurbishments.

Question 5: What are the barriers that might stand in the way?
Specifications are now set by OEMs, but the influence of fleet owners will become much more important. They might set the specs in the future.
The industry needs to adapt to the new Value Chain director.

About Paul van den Heuvel
Paul van den Heuvel has over 25 years of experience in polymer materials and has a passion for developing new products and applications. He has a broad knowledge of polymers, covering chemistry, manufacturing, properties and processing. Over the years he has developed many new polymers and applications for the automotive-, packaging-, and general industries. He joined Polyscope Polymers in 2016, where he currently is responsible for growing the Business Units Performance Materials and Performance Enhancers. As a member of the Polyscope leadership team, he is involved with defining the strategic goals of Polyscope, aligning the organization, and establishing partnerships.

About Polyscope Polymers
Polyscope Polymers is the global market leader in Styrene Maleic Anhydride (SMA) copolymers and its derivatives. The outstanding technical expertise of our employees and our extended product portfolio enables us to offer unique solutions for customers in the specialty chemicals and technical plastics industries. Headquartered in the Netherlands, with sales offices in Singapore, Shanghai (China), and Exton (US), we guarantee a worldwide service to customers in the electronics, coating, packaging, optical displays, automotive, and healthcare markets.

Paul van den Heuvel is speaker at the 2021 edition of the Materials 4 Sustainable Mobility Conference.

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